Treasures of Texas is a brochure dedicated to the beautiful state of Texas. This piece showcases a variety of layout options while still keeping a unified feel to the entire brochure. A unique spot varnish was also used which greatly enhanced the pop of the imagery. Varnish files are shown in black and white where everything black is matte and everything white is glossy while all gray shades are levels of opacity of the gloss varnish. Each page had an associated varnish file designed to match. The brochure was recognized as a finalist by the American Marketing Association Crystal Awards for results-based marketing.